Wednesday, May 25, 2011

City of Industry "Clueless"

It seems clear to me that the City of Industry is "Clueless", to what the residents really want. Like to be part of the Gourmet Food Truck Revolution. As other cities like, Nashville work with city leaders to actually change outdated city statutes to attract Gourmet Food Trucks. The city of Industry works overtime to drive business from its boundaries. Thats OK City of Industry leaders (and use that term loosely) your citizens are just going to Orange County, Santa Anita and Los Angeles to spend money not only on Gourmet Food Trucks but while they are there cars, furniture, electronics etc. Oh well, we all are happy to take your citizens money and keep their sales take to help our cities.

Tell Mayor David Perez how you feel.

Thats what I mean by CLUELESS:
Dan Iehl Gourmet Food Trucks LLC


"Best Buy food truck festival shut down in Industry

By James Figueroa, Staff Writer


INDUSTRY - Gourmet food truck fans won't be able to find the latest culinary treats at the local Best Buy anymore. 
Truck Squad announced via Twitter last week that Industry gave their events a "red light." The Orange County-based company had partnered with Best Buy to organize mini festivals, featuring six food trucks, in the electronics store's parking lot. "We had a bit of a beef with the city about that," said Jordan Varon, manager at the Best Buy store in Industry. "It's a sad thing because the customers loved it."


Industry limits businesses to two special event permits per year, according to Associate City Planner Troy Helling. Best Buy used up its permits when the retailer started the events in January and February. Industry code enforcement officers paid a visit when Truck Squad tried to start the events again in May.
In the warehouse-oriented city, traditional food trucks have long served workers during their lunch hours. But, while they only stop for a few minutes to serve a business' workers, the new craze actually has food trucks parking for a while.


The legal distinction is between parking and stopping. "The city doesn't allow food trucks to operate, park and serve the public," Helling said.


But another Industry business, SpeedZone, has hosted the monthly San Gabriel Valley Food Truck Festival since December, featuring about 20 trucks and a cover charge. That event has proven popular, and organizers said they haven't been notified of any violations. SpeedZone rents out its racetrack space for the festival, much like it does for corporate events and groups, according to general manager Melissa Luna."

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Wednesday, May 11, 2011

Long Beach Joins Gourmet Food Truck Bandwagon


"Steering food your way

By Karen Robes Meeks Staff Writer"


"Wherever the Nom Nom Truck goes, Stephanie Rodriguez follows. The 25-year-old Long Beach resident, who doesn't drive, has coaxed friends into chasing Nom Nom to Santa Anita Park or a Torrance shopping center so she can wait in line - often for hours - for the food truck's signature Vietnamese sandwiches.


"I love their sandwiches. They're so good, especially the lemongrass banh mi," said Rodriguez, who waited almost two hours in a Signal Hill Best Buy parking lot Wednesday night to be Nom Nom's first customer. "I've had different sandwiches, especially Vietnamese sandwiches, but these ones are really, really tasty," said Rodriguez, who planned to buy about a half-dozen sandwiches and tacos for herself and friends.


The food truck fervor that has spread nationally and throughout Southern California has made its way to Greater Long Beach, landing en masse in parking lots and along storefronts in Signal Hill, Long Beach and Los Alamitos.


Each Wednesday for the past month, a section of the Best Buy parking lot in Signal Hill becomes the "Sig Alert," a makeshift food court of 10 trucks. In Long Beach, about five gourmet trucks set up shop for lunch weekly in the Zaferia- South Design District as part of the area's Lunch Truck It event. One of the trucks there, Vizzi Truck, offered foie gras `PB&J,' a sandwich built with brioche toast, almond butter and truffled fig jelly for $21.


In Signal Hill, more than 300 people flooded the lot Wednesday for various eats ranging from Guinness chip ice cream sandwiches at Coolhaus to cheese and potato filled bacon shells - dubbed "the baco" - at Lardon."


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Friday, May 6, 2011

Will Mediocrity Kill the Food truck Craze?


"A wrong turn for L.A.'s food truck scene?
Some feel that an exciting, underground culinary scene has become mainstream and obsessed with the bottom line.


Josh Hiller is fed up. As a partner in RoadStoves, the food truck outfitter that helped launch Kogi into the stratosphere, he thinks L.A.'s rapidly expanding new-wave food truck scene is getting out of hand.

"We tried to be very specific about the trucks we launched; we were looking for good business models and good food," says Hiller of the months that followed Kogi's launch 21/2 years ago and its unexpected success. At the time, Angelenos, united by Twitter, lined up for two hours or more to taste the truck's signature Korean barbecue tacos."

"We got hundreds of calls, but we rejected 95% of the requests. The problem came when the other commissaries and truck owners saw money and basically just prostituted the whole culture. So what you ended up with was 15 so-so trucks parked on Mid-Wilshire, the city unhappy, a mediocre food product and all the truck owners cannibalizing each other's business."
Hiller is not alone in feeling that what was once an exciting, underground food scene driven by a punk rock aesthetic and an exploratory mentality is swiftly becoming a mainstream, bottom-line-obsessed maze of infighting and politics.


When Kogi started, there were only a few new-wave food trucks on the scene; now that number is hovering near 200, says Hiller. And where experimental entrepreneurs once dominated, corporate players such as Jack in the Box and Sizzler are entering the fray.

There are other issues too, including a wealth of copycat trucks and the sense that many entering the business have no culinary experience but expect to make a fortune.

That's not to say that there isn't a silver lining to the movement's adolescence. Hiller, other truck owners and a ravenous public believe in the food truck's promise — the realization of a street-food culture that unites a disparate city and encourages a community that lingers outdoors together over a plate of food. It's a concept long understood by the loncheras, or taco trucks, that have operated for decades without stirring the beehive of debate that these flashy new trucks have generated."



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