Saturday, September 25, 2010

PRESS RELEASE - Save The Food Trucks & Food Truck Tweet-up Join Forces at Long Beach Street Food Fest Oct. 9, 2010

Contact: Dan Iehl
Phone: 714-625-0199
Twitter: @SaveFoodTrucks

September 25, 2010


Long Beach, Calif., September 25, 2010 – Save the Food Trucks is joining forces with Food Truck Tweet-up on October 9, 2010 at the Long Beach Street Food Festival. They will have a table setup for anyone that is interested in more information on the challenges and successes of the Gourmet Food Truck phenomenon. The meeting place will also be a great place for @twitter and Facebook fans to meet their friends face to face. People interact all day via social media and this will give people a chance to put a face with the tweet.
During the event there will be guest Gourmet Food Truck owner/operators on hand to answer questions, take pictures and meet their customers. The list of owners and times will be published prior to the event.
For more information on the Long Beach Street Food Festival, please visit and

Save The Food Trucks was launched to publicize the great things Gourmet Food Trucks do for the community, charities and redevelopment of downtown locations in cities across the country. Its also a place to call out the challenges that face food trucks from politicians, developers and private land owners. provides a place for people to go to voice their opinion and get more information on this great industry. 
Twitter: @SaveFoodTrucks

Food Truck Tweet-up is simply a way for people with a love of Gourmet Food Trucks to get together and put a face to a tweet. The overall purpose it to help build a solid family oriented community of like minded Gourmet Food Trucks lovers.
Twitter: @FoodTrkTweetup

Dan Iehl
Mobile: 714-625-0199
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Friday, September 24, 2010

City of Santa Monica Buckles Under Pressure

Thanks to the efforts of the Southern California Mobile Food Vendors Association the City of Santa Monica has stopped enforcing the 30 minute parking rule for Gourmet Food Trucks.

Read the story in the Santa Monica Daily Press

Please send stories to

Dan Iehl

Monday, September 13, 2010

Museum Square (Miracle Mile) vs. The Food Trucks: A Ballet

After you watch this short video you decide who is playing fair. The city and Museum Square or the Gourmet Food Trucks.

So if LaBonge and Paul Koretz say parking meters are to force turn over in parking how is Museum Square helping? "Whats good for the goose should be good for the gander"

You need to speak out, here in comments or via email at and I will post your comments anonymous if you want.

I say lets make a statement in November vote out LaBonge and Paul Koretz.

Say no to government favoritism and special favors.

This video was created by: FoodTruckBallet's Channel

Saturday, September 11, 2010

The Poll is Closed - Poll Results

The Poll is Closed - Poll Results by: Dan Iehl

Recently we posted a question and asked you to give your opinion via a simple poll.
The results are below.
Over half of you that voted think that City politics are the biggest challenge to the Gourmet Food Trucks. I believe there are two big challenges ahead. One is the ever present city officials with their agendas the other is corporate restaurants and impending invasion of trucks.

Please email with your suggestions for the next poll.

What do you think is the biggest challenge to todays Gourmet Food Trucks?
Local city politics?
  28 (57%)
Suitable locations?
  12 (24%)
Big chain restaurants?
    5 (10%)
Over saturation?
    2 (4%)
Understanding social media?
    2 (4%)

Tuesday, September 7, 2010

Let Your Voice Be Heard

Take a look at how simple yet powerful a letter/email to your elected officials can be. One letter, it starts the ball rolling. Use this short but effective "win win" as a template or example for your letter/email to your local politicians.

Politicians are at your mercy to keep their jobs,  like all of us, they need to work to provide for their families. They need to support what the people want, and what is good for the city.

To the honorable Council of Fullerton,

I am a long time resident of Fullerton, who votes and pays my taxes. In addition, I am a government employee so I understand why we have rules and policies to follow in a city.

I recently learned that our wonderful City has imposed a 10 pm curfew for Gourmet Trucks.

You allow bars to stay open until the late hours, and these bars promote drinking (which promotes disorderly conduct).  In addition, you allow tattoo parlors to stay open late. While I have nothing against tattoos, I do feel that they attract a non family oriented clientele more than a Gourmet truck would.

Gourmet trucks are affordable.  I feel that this encourages families to come out after an evening at the movies or after a high school football game and still stay in Fullerton.

Could Gourmet Trucks be allowed to stay late on weekends?  Can the trucks promote themselves perhaps in a certain part of Fullerton, away from the downtown area?  Maybe near the Lemon/ Orangethorpe area, near the Fullerton College or by North Justice Center?

I'd like to see Fullerton embrace the Gourmet trucks, not hinder them.
Thank you very much for your attention to this.

Respectfully yours,

Monday, September 6, 2010

Santa Monica Museums - Food Trucks Controversy

A Santa Monica museum’s invitation to food trucks has some local eateries circling their wagons.

The Los Angeles Business Journal published an article August 30, 2010 that covers the controversy between Gourmet Food Trucks (GFT), local restaurants and the California Heritage Museum.

The California Heritage museum, in and effort to raise donations has offered-up their parking lot to host a once a week GFT court.  September 14th will be the first night.  Naturally, they are getting some push back from local restaurants. 

Let's all show support for the museum, and the Food Trucks.  We might just discover some great new places, and  come back to Santa Monica regularly to shop, dine, and have a good time.

Read the article, and judge for yourself. Provide your opinion in the comment section below.

"Click" to Read the LA Business Journal Article

Single Working Mom on a Budget

I work in Beverly hills and don't always have the time or money to eat at the cafes. Thankfully for working single moms like me on a budget we have the gourmet food truck. They're delicious,  clean and convenient. I think the politicians should stop trying to control every bit of our lives and existence. We have a right to enjoy great food, great prices at convenient locations.

via: Monica Carrillo

Please send your story or point of view via email.

Sunday, September 5, 2010

Food Trucks and Public Space

Matthew Geller, September 2010

Street food vending precedes restaurants by centuries. As far back as Ancient Rome, merchants served the public by selling "street food" in marketplaces, sporting venues, fairs and other large gatherings. In the late 1700s, France saw the fall of the aristocracy, which minimized the royal rights of the guilds (confectioners, rotisseurs, butchers) that had had control over certain foods since the middle ages. Many of the guild members sold food in open air marketplaces. Back in those days restaurants were opposed vigorously by the guilds, who thought that allowing patrons to sit down and eat food in the same place where it was being sold was unfair. The modern restaurant industry was born out of the public's demand for choice and the emergence of jobless cooks who had previously served the aristocracy. The guild opposition proved to be no match for public demand.

Los Angeles is no stranger to street food or food trucks, but the new gourmet food truck trend is popularizing a historically low profile industry. Much like the food guilds of post revolutionary France, restauranteurs today are wary of the fresh competition these new trucks present. Los Angeles consumers, however, are happy about the array of new choices, as well as the reasonable prices. Lower costs of operation have allowed the trucks to introduce higher-cost items such as duck confit and truffle-infused whatevers to a larger audience.
Emerging trends that affect local businesses are sometimes met with reactionary calls for regulations from municipal governments. Paradigm shifts in any industry spark debate about fair competition, safety, and public need. Currently, the City of Los Angeles is debating new food truck regulations meant to curb deleterious parking impacts that are supposedly affecting areas of the city where these new trucks operate. These shortsighded measures ignore the less-obvious but nonetheless positive effects of food trucks on parking, traffic and transportation throughout Los Angeles.

Food trucks are often drawn to areas that have large lunchtime populations but that are underserved by sit-down restaurants. The gourmet trucks present seemingly endless options--including Korean, Indian, Jewish deli, organic, and various fusions of these and more--and this fuels the public's demand for them.
The aforementioned regulations are supposedly being sought because the trucks are taking up valuable parking. The rationale behind the regulations is the City's attempt to keep parking meters open and clear for the benefit of the public. This action begs the question: What is the best use of a public parking space?
Councilman LaBonge correctly asserts that parking meters were established to create turnover in business districts and so give more access to parking to the buying public. However, meters were introduced in the 1950s, and starting in 1972 the City of Los Angeles required all new businesses to provide their own parking. This was done so that public parking remained available to teh public and did not end up reserved for the sole use of business owners who happened to be located near public parking spaces.

To read the rest of the article go to "Food Trucks and Public Space"

Matthew Geller is CEO of the Southern California Mobile Food Vendors' Association
Photos by Richard Risemberg

Building a Gourmet Food Truck "From Shell to Sell"

Recently I was lucky enough to spend some time at Wyss Catering Truck Manufacturing. One of the companies that has found a new group of customers. These customers are gourmet chefs, new culinary school graduates and entrepreneurs wanting to share their passion for foods of all kinds.

The featured truck is owned and operated by Claudia of Chunk-n-Chip. She was nice enough to let us photograph the truck being built and painted prior to the official launch August 28, 2010. The truck launched at the first OC Foodie Fest. The event was held at the Honda Center Anaheim, CA.

The Chunk-n-Chip Boo-Yah Truck is available for special events, festivals, catering and private events.

The truck was custom painted by Tike Jay One a local artist in Los Angeles, CA. Web Site

If your interested in building a truck of your own send me an email and we can certainly help.

Original article was posted on and written by Dan @GourmetFoodTrk

Saturday, September 4, 2010

One Persons Point of View - Whats Yours?

I sent out some tweets looking for feedback from the public. This email is a very good representation of the overall public opinion (so far). We will publish all sides in this blog.
Please email me.

Dear "Save The Food Trucks",
I truly do not understand why the politicians need to get involved in banning or controlling the Gourmet Food trucks in Los Angeles or Orange County.  Isn't that what the Health Department has to do?

A Gourmet Food truck is no different than the hot dog carts you see in front of City Hall or on the street corners.  They qualified for a permit, and they are not intimidating anyone into buying their food.  These trucks are also no different than the catering trucks you see parked at construction sites.  Well, there is a difference, the quality of a Gourmet truck is far superior. Its the same restaurant quality as a 4 star hotel, but a fraction of the price.

Perhaps that is the reason the politicians are stepping in?  They are being bullied by the restaurants that the Gourmet Trucks are taking away from their business?.... Seriously??? Any decent restaurant would not feel a "truck" would take away from their business.  If the food and quality were good, people will continue to patronize a restaurant, and no food truck (no matter how gourmet) will attract or lure customers away from them.

The Gourmet Trucks are now getting a reputation that they ARE as good as a restaurant, and more people are realizing that a Gourmet Truck is not a fad.  You can see from the long lines that people are willing to wait up to an hour for "truck" food because the food is fresh, is cooked to order, and it is affordable.

Politicians should support what the people want... and that should make the Gourmet Truck situation a "win-win".  

As a registered voter and a government employee, I hope that my voice is heard to "Save the Gourmet Trucks".

Respectfully yours,
Michelle from Anaheim
Twitter @callmemochelle