Thursday, December 23, 2010

Happy Holidays











Merry Christmas and Happy New Year 
to all of our #GFT & Foodie Friends.


@SaveFoodTrucks 

Tuesday, December 21, 2010

Gourmet Food Trucks Coming Back to First Friday Venice

Bigfoot Entertainment is helping make food trucks accessible again on Abbot Kinney

Media Advisory:

Who: Bigfoot Entertainment, the Abbot Kinney Merchant’s Association (AKMA) and the Southern California Mobile Food Vendors Association (SoCal MFVA)

What: Fans of Los Angeles food trucks, rejoice! Bigfoot Entertainment, a global production company with headquarters in Venice, Calif., is offering a home to the popular mobile eateries in its parking lot in the Abbot Kinney area, providing a solution to the recent parking ban instituted during the monthly First Friday event. Preserving the charm of First Fridays by reaching a compromise with both the AKMA and SoCal MFVA, this new arrangement will allow the food trucks to have a substantial presence without obstructing storefronts or congesting foot and vehicle traffic on Abbot Kinney Blvd.

When: Beginning Friday, Jan. 7, 2011

Where: Bigfoot Entertainment’s parking lot, located at 1611 Electric Ave., Venice, Calif., across from The Brig


Additional Information: Formerly a regular staple of First Fridays in Venice, the AKMA moved to prohibit street parking for the food truck vendors. In November, almost 50 food trucks showed up for First Friday, occupying nearly half of all the available parking spaces. Beginning in December, the AKMA implemented a parking ban, which will remain in effect through Spring 2011. While the ban alleviates the sidewalk congestion and lack of parking spaces, the absence of food trucks struck a nerve with patrons of First Fridays, some of whom called for a boycott of the events. Bigfoot is working with the AKMA and SoCal MFVA to reach a compromise that allows patrons to enjoy the food truck craze while meeting the needs of retail members of the AKMA.

Bigfoot has also partnered with food trucks in the Los Angeles neighborhood of Westwood, for “Dinner and a Movie” nights at Bigfoot’s Majestic Crest Theatre, allowing patrons to bring fare purchased from food trucks into the theater.

For more information, visit www.bigfoot.com.

# # #

Thursday, December 16, 2010

Abbot Kinney Merchants Extending First Friday Food Truck BAN!!

The Abbot Kinney merchants have elected to extend the ban on food trucks at the popular First Friday event in Venice, into spring. Hopefully The Brig will continue to host gourmet food trucks in their lot on First Friday, and not bow to pressure from the Abbot Kinney Merchant Association. We hope that you continue to support The Brig, and the trucks in their lot, but continue to boycott all Venice merchants. We can't allow cities or merchants to over-regulate the gourmet food truck industry, and by boycotting the merchants it shows the power of the dollar.

We are fortunate that the Westchester Merchants Association has invited the food trucks to their area for First Friday. We can continue to enjoy gourmet food trucks, the food and the community, at this new location.

Please share your comments below.




VENICE
Abbot Kinney merchants support extending First Friday parking limits
Businesses along Abbot Kinney Boulevard in Venice are planning to keep the shopping and restaurant corridor free of parked vehicles during the popular First Fridays events at least through early spring.

After experimenting with “no parking” restrictions for all vehicles, particularly food trucks, at this month's First Friday, the Abbot Kinney Merchants Committee of the Venice Chamber of Commerce voted Dec. 7 to extend the restrictions between 4 and 11:30 p.m. at the events through March. During First Fridays, which were initiated in 2007, many Abbot Kinney businesses stay open later into the night and bars and restaurants can be seen filled with patrons.
As the events have grown in popularity among visitors from throughout Los Angeles, an increasing number of food truck vendors has descended on the boulevard. While the mobile vendors are frequented for offering convenient and inexpensive food options, merchants and community members have expressed concerns of safety issues with pedestrians traveling onto the streets to avoid crowded sidewalks.

Monday, December 13, 2010

Feed The Hungry, Eat From Gourmet Food Trucks

Starting in January 2011 there is a new opportunity to Help the Hungry while eating from Gourmet Food Trucks. Each 3rd Friday of the month, food trucks will be donating 15% of their food sales from this event @ 830 N Ross, Santa Ana to ULAOC food banks.

Saturday, November 27, 2010

Support CHOC - Win Tickets - Have Fun

You all know that the Gourmet Food Truck community supports charities everyday. Some in a big way at large events and some by donating food to local homeless shelters at the end of a long day serving curbside.

Save the Food Trucks will be giving away one pair of tickets to the CHOC 2010 Fest at Knotts Berry Farm December 4th. There will be many of Southern California's premier food trucks donating a portion of their sales to this wonderful charity.

RULES to Enter: The rules are simple, leave a short comment at the bottom of this post including your Twitter name and follow @SaveFoodTrucks on Twitter. All entries must be received by midnight Thursday Dec 2nd pacific time. We will select one entry and notify you via twitter. Its that simple.

Friday, November 19, 2010

A Day of GFT FOOD and Fun to Benefit CHOC at KNOTT’S

A DAY OF FOOD AND FUN TO BENEFIT CHOC AT KNOTT’S
BUENA PARK, CA --The Torch Relay for Children's Miracle Network (CMN), along with Knott's Berry Farm and Mobile Food Properties, have joined forces to raise awareness and funds for CHOC Children's Hospital.   CHOC FEST 2010 at Knott’s Berry Farm will bring the Orange and Los Angeles communities together for a day of family fun, entertainment and a variety of gourmet food trucks on Saturday, December 4 from 10 am to 3 pm.
A wide selection of unique gourmet food trucks will gather in the lawn area of the Park Pavilion across the street from Knott’s Berry Farm.  Among the specialty food options that will be available are dan dan bbq, Ahn Joo, LouksToGo, Del’s Soft Frozen Lemonade, Vesuvio Italian, Chunk n Chip Cookies, Kabob Express, Chomp Chomp, Calbi and more.  Unlimited fountain drinks are included with $8 adult admission and beer and wine will be available for purchase.  Children 10 and under are free.  Park admission is not required to attend this event.
The Torch Relay for Children's Miracle Network is a registered 501(c)3 non-profit corporation dedicated to supporting non-profit children's hospitals throughout the United States.  From the simple beginnings of this event in 2002, The Torch Relay for CMN has raised more than $5 million dollars for Children's Hospitals nationwide. 
Within the Orange County market, the Torch Relay dedicates its efforts in raising awareness and funds for CHOC Children's Hospital. Since opening their doors in 1964, CHOC has provided the highest quality medical care to children. Their regional health system includes a state-of-the-art 238 bed main hospital facility in the City of Orange, a hospital-within-a-hospital in Mission Viejo, and several primary and specialty clinics — plus over 100 additional programs and services. With admissions growing by 124% since 1998, CHOC and CHOC at Mission combined rank as the 17th busiest children's hospital in the country. 
With the support of Knott's Berry Farm and Mobile Food Properties, the Torch Relay for CMN is proud to host CHOC FEST 2010 to support CHOC Children's Hospital and their mission - Change CHOC, Change the World.
As part of the annual Toys for Tots drive at Knott’s, $15 gifts will be available for purchase at CHOC FEST.  Knott’s will provide free park admission with each toy purchased at the CHOC event and donated to the U.S Marine Corp at Knott’s main gate for Toys for Tots.
For more information on CHOC FEST 2010, visit www.torch-relay.org to buy tickets for this event.  For information on all Knott’s has to offer this holiday season, visit  www.Knotts.com

Thursday, November 18, 2010

The Food Truck Industry: Protecting our Own

"As a sports fan growing up in the Northern suburbs of Detroit, MI, I had the opportunity in the 70’s to latch onto a sport that had a relatively small niche following. The National Hockey League was available every Saturday evening via the CBC (Canadian Broadcasting Corporation) before the advent of cable television.


I would watch my home team Red Wings every chance I had and grew to love the sport even though, I didn’t play it. In the 80’s the league expanded and began to take teams out of small markets in Canada and the US rustbelt, and moved them to warmer parts of the country in an attempt to wrestle away viewers of the NBA and NFL. The league had some success in doing this, and went prime time when the NHL signed huge television contracts with ESPN and FOX Sports. What happened next was alien to me, but in an attempt to make the sport more palatable for the whole country, the NHL agreed with FOX, to allow a blue dot to follow the puck during play on their national television broadcasts. This trend quickly died, as long time fans, turned the channel in disgust, as they watched as their small niche sport make the move to the big time.


The ratings started to plummet enough that both ESPN and FOX dropped their weekly programming of hockey, why? Because the original fans stopped watching, and the trendy new blue puck wasn’t enough to keep the new fans. A new trend in the food truck industry has reminded me of hockey history, and if something isn’t done to protect it, we may see the equivalent of a blue dot following the food trucks in our industry.


Although food trucks have been in the United States (primarily NYC and Los Angeles) since the 70’s, the industry has reached new levels of prominence in the country over the last 3-5 years. The big turning point for the industry was this year’s inaugural season of Food Network’s “The Great Food Truck Race” which brought mobile cuisine to the national stage.


Food trucks are popping up in every region of the country, and more and more cities are legislating new ways to allow the industry within their limits. Yes, this is great for the mobile entrepreneurs who prefer to open up mobile dining vehicles as opposed to traditional brick and mortar establishments, but at the same time, large corporations are starting to look at the industry as a means to market for their already established restaurants. It has been reported over the last few months that companies such as Sizzler, Tasty D-Lite and Cousins Submarines are planning entry into the food truck industry. It appears, their marketing strategy isn’t to help the food truck industry, but to attract customers to their in-line restaurants.


I found out from the Wall Street Journal, that Aaron Webster, owner of three Tasti D-Lite stores in Houston, says he bought a used van last year for $90,000 from the frozen-dessert brand’s parent company. It’s complete with a small refrigerator, freezer, sinks, countertop, soft-serve machine, toppings bar and power generator. A bubble-gum pink exterior features the brand’s logo and website address.


Mr. Webster, a former investment banker, uses the van to sell ice cream mostly at community events and for catering jobs. He says mobile sales account for less than 2% of total revenues for his businesses but that the van is helping to raise brand awareness. “It’s really a roving billboard,” he says.


A roving billboard? Is that really where we want to see the industry head? Of course the National Restaurant Association opened up a measly 1,500 square feet of its annual show to food trucks last year, how else would they be able to show all of the national restaurant chains how they can expand their current stores?


Please don’t take this article the wrong way, expansion of the industry is a good thing, and healthy competition on the streets will help to maintain creative menus and innovative fare being served from food trucks. However, our concern is what the next step in this evolution may entail.


As it stands today, many cities already have limits on the number of licenses they issue to mobile food vendors, if these mega corporations delve into food trucks with the backing of their huge coffers of capital, where will that leave the small business owner who loves to cook, and has a new twist on burgers or tacos they wish to share? Will they have to wait 10 years before getting the proper license because Taco Bell or McDonalds already has fleets of 10 plus trucks rolling around each major market in the country? Will cities draw back from their current support of the industry because there are too many corporate applications being submitted for review and approval? Or even worse, will there be a backlash by the current followers of trucks such as Kogi BBQ, The Big Gay Ice Cream, or The Nom Nom Truck? Will these loyal fans turn their backs on the established trucks because of the onslaught of profit driven establishments that litter every corner of the public right of way?


I certainly hope not, however, if nothing is done to help protect against this, I am afraid in the next few years we may have our own version of the blue dot following our industry."

To read the original the article visit Mobile Cuisine Magazine

Tuesday, November 9, 2010

Saturday Night Foodies To Host Special Celebrity Edition OC DinDin-A-GoGo For ‘Drive Out Hunger’ – November 17

Drive Out Hunger is in full swing. People are bring in food and many trucks are offering specials when you drop off food donations. Saturday Night Foodies is now taking the food drive to the next level. In conjunction with 19 gourmet food trucks and other leading food bloggers, Saturday Night Foodies  will host a special food truck event Wednesday, Nov. 17, from 4:30 to 9:30 p.m., in the Verizon Wireless Amphitheater parking lot (8808 Irvine Center Drive, Irvine, CA).

This special Drive Out Hunger event will expand on OC DinDin-A-GoGo, a weekly gourmet food truck event managed by the Tropical Shave Ice Truck. For those that have experienced a DinDin-A-GoGo event, think OC DinDin on steroids! We really encourage everyone to bring folding tables, chairs and blankets.

Celebrities helping to bring awareness to the hunger crisis in Orange County will be on hand to take pictures and sign autographs for a donation of 10 non-perishable canned or dry good items, per person. There will also be a silent auction, and participants will have the opportunity to bid on Lakers and Lady Gaga tickets, vacations, and autographed art, to name just a few. Event admission and parking are free.

Celebrities* participating in the special Drive Out Hunger OC DinDin-A-GoGo event at press time are:

Ashley Argota (Nickelodeon’s True Jackson VP)
Rachael Bell (Disney’s Suite Life on Deck)
Doug Brochu (Sonny with a Chance)
Taylor Dayne (Singer)
John and Steven French (Disney’s Suite Life: 2 for the Road)
Shar Jackson (Moesha, Celebrity Fit Club)
Savannah Jayde (Big Time Rush)
Ashley Jones (True Blood, Bold and Beautiful)
James Kyson Lee (Heroes)
Corey Miller (LA Ink)
Bronson Pelletier (Twilight Saga)
Raini Rodriguez (Paul Blart Mall Cop, Disney’s Prom)
Rico Rodriguez (Modern Family)
Gretchen Christine Rossi (Real Housewives of Orange County)
BooBoo Stewart (Twilight Saga)
Fivel Stewart (Guardians of Luna)
Kaycee Stroh (High School Musical 1, 2 & 3)
Jessica Sutta (Pussycat Dolls)
*Celebrities subject to change without notice. Visit www.saturdaynightfoodies.com for latest lineup.

The donations that are needed most are:

Non-perishable canned goods or dry food**:

  • Canned meats, fish, soup, fruits, vegetables
  • Pasta
  • Hot and cold cereal
  • Macaroni and cheese
  • Rice
  • Beans
  • Peanut butter

Personal care items:

  • Diapers
  • Toothpaste and toothbrushes
  • Toilet paper
  • Soap

** Please no glass containers or expired items.

The following gourmet food trucks will be at the event to accept donations: @BakeryTruck, @BrcelonaontheGo, @CalbiBBQ, @ChompChompTruck, @ChunknChip, @CrepesBonaparte, @DanDanBBQ, @DosChinos, @LeesPhilly, @LomoArigato, @Loukstogo, @OhForSweetsSake, @PiaggioonWheels, @Seabirdstruck, @ShortstopBBQ, @TheBurntTruck, @TheGreasyWiener, @TheLimeTruck, and @TropShaveIce.

For food enthusiasts that are not located in Orange County, but want to contribute, a virtual food drive has been established online so they can participate regardless of where they are located. Please click on the Drive Out Hunger icon to make a monetary contribution.

Participating bloggers helping with the virtual drive are: The Cupcake Activist, Diary of a Mad Hungry Woman, Gourmet Food Truck, Marian the Foodie, Just Spotted, Save the Food Trucks and Savored.

Please join us for this very special edition of OC DinDin-A-GoGo! Bring lots and lots of cans!

When you see @satnightfoodies and @DriveOutHunger thank them and follow them on Twitter for latest updates, news, truck specials and other information supporting Drive Out Hunger!

Monday, November 1, 2010

Food Drive Nov 7 - 20, 2010 - Help Those Less Fortunate

Join the Team and Make a Difference.


Its up to all of us to take this wonderful community of new found food and friends and show how much we care.

Saturday Night Foodies has partnered with 20 Orange County Gourmet Food Trucks, leading food bloggers, to host Drive Out Hunger, the county’s first mobile food drive. The two week food drive will be held from November 7-20, 2010 and will benefit Second Harvest Food Bank.


Did you know according to the Second Harvest Food Bank, approximately 615,000 Orange County residents are at risk of going hungry each month.

Because the economy has been slow to rebound, donations have been low this year. In turn, the Second Harvest member agencies are reporting an average 35 percent increase in demand for food assistance. We, with the help of the foodie community, want to collect 1,000 pounds of food for the Second Harvest Food Bank of Orange County.

What to you do? Easy:
Bring a food donation when you visit your favorite Gourmet Food Truck during the two week food drive.  Oh and spread the word.

Whats needed most? Easy:

Non-perishable canned goods or dry food:
  • Canned meats, fish, soup, fruits, vegetables
  • Pasta
  • Hot and cold cereal
  • Macaroni and cheese
  • Rice
  • Beans
  • Peanut butter

Personal care items:
  • Diapers
  • Toothpaste and toothbrushes
  • Toilet paper
  • Soap
* Please no glass containers or expired items.

Participating gourmet food trucks will have collection bins at their food stops from Nov. 7-20, to accept donations:
  • Bakery Truck
  • Barcelona on the Go
  • CalbiBBQ
  • Chomp Chomp Truck
  • ChunknChip
  • Crepes Bonaparte
  • DanDanBBQ
  • Dogzilla Dogs
  • Dos Chinos
  • KonaiceBC
  • Lomo Arigato
  • Longboards
  • Louks
  • Oh For Sweets Sake
  • Piaggio on Wheels
  • Seabirds
  • Shortstop BBQ
  • The Burnt Truck
  • The Greasy Wiener
  • The Lime Truck
  • The Taco Dawg
  • Tropical Shave Ice
Find their daily locations via their respective Twitter or Facebook pages.
If you are not located in Orange County or want to make your donation on line, click here Drive Out Hunger.

Sunday, October 10, 2010

Gourmet Food Trucks and Charity Do Mix

If anyone has spend 5 minutes with me you have heard that Gourmet Food Trucks do many great things everyday. They do this because they care. They care for their industry, their employees, the community, the community they are helping to build and for many worthy charities.

Today I intend to highlight one Truck/Person in particular. The reason I picked this example is because they are worthy of being spotlighted and because with your help they can win $10,000 for their charity.

At the Long Beach Street Food Fest a number of Truck Owners told me that Molly Taylor the owner of the The Sweets Truck does as much or more for charity than anyone they know. People were telling me this because I was maning the Save the Food Trucks booth and they know I prefer to highlight the positive.


Molly is a finalist in 2nd Annual Classy Awards in the Philanthropic Small Business category. (near the bottom of the voting page)


Lets show the world that Gourmet Food Trucks are an AWESOME community that cares about the world we live in. Click here to ---> VOTE

Molly and The Sweets Truck also support many local charities head over to their web page for more details.
- Childhelp USA
- Kids in Sports
- LA Animal Services
- Doctors Without Boarders
- Midnight Mission Downtown Los Angeles

She also donates their daily extras and collects extras from others to donate to the Midnight Mission Downtown LA and the Salvation Army Zahn Memorial Center

Dan Iehl
@GourmetFoodtrucks



LBJCC - Long Beach Street Food Fest

THANK YOU LBJCC for a wonderful day at the Long Beach Street Food Fest! Special thanks to AJ, Jean and all the wonderful volunteers. Take a bow you deserver it.

 


I was fortunate enough to spent all day Saturday at the Long Beach Street Food Fest doing 3 of my favorite things in the world. Talking with Truck Owner/Operators, Foodie Bloggers, Food Truck Foodies, spreading the word about all the great things food trucks do as part of their daily lives, how the build a better community and some of their chalenges. The Long Beach Junior Chamber of Commerce Charitable Foundation was putting on the Long Beach Street Food Fest with all the proceeds going to the Adopt-A-teach Program and Student Scholarships.

Thank you,
@SaveFoodTrucks

Wednesday, October 6, 2010

UPDATED PRESS RELEASE - Save The Food Trucks & Food Truck Tweet-up Join Forces at Long Beach Street Food Fest Oct. 9, 2010

FOR IMMEDIATE RELEASE:                          UPDATED

Contact: Dan Iehl
Phone: 714-625-0199
email: dan@savethefoodtrucks.com
Website: www.savethefoodtrucks.com
Twitter: @SaveFoodTrucks

October 4, 2010

SAVE THE FOOD TRUCKS AND FOOD TRUCK TWEET-UP JOIN FORCES AT LONG BEACH STREET FOOD FEST
OCTOBER 9, 2010

Long Beach, Calif., October 4, 2010 – Save the Food Trucks is joining forces with Food Truck Tweet-up on October 9, 2010 at the Long Beach Street Food Festival. They will have a table setup for anyone that is interested in more information on the challenges and successes of the Gourmet Food Truck phenomenon. The meeting place will also be a great place for @twitter and Facebook fans to meet their friends face to face. People interact all day via social media and this will give people a chance to put a face with the tweet.

During the event there will be guest Gourmet Food Truck owner/operators on hand to answer questions, take pictures and meet their customers. Here is partial list of the Gourmet Food Truck owner/operators that will be stoping by the table.

- The Grilled Cheese Truck              - Knock Out Taco Truck
- The Greasy Wiener                       - Crepes Bonaparte
- Tropical Shave Ice                        - Great Balls on Tires
- Fresh Fries LA                              - Slice Truck
- Komodo                                       - Nana Queens
- Manila Machine                           - Don Chow Tacos

We have also added some of the top Foodie Bloggers in Souther California to the list of people stoping by and we will be adding more.

Saturday Night Foodies - The Food Trucker
Marian The Foodie

Special Guest Matt Geller from the SoCal Mobile Food Vendors Association will be stopping by between 11:00 & 1:00. To discuss all the great things Gourmet Food Trucks are doing and what the association does to help the community and the Gourmet Food Trucks.

For more information on the Long Beach Street Food Festival, please visit www.lbstreetfoodfest.com and www.twitter.com/lbstreetfood.


ABOUT SAVE THE FOOD TRUCKS
MISSION:
Save The Food Trucks was launched to publicize the great things Gourmet Food Trucks do for the community, charities and redevelopment of downtown locations in cities across the country. Its also a place to call out the challenges that face food trucks from politicians, developers and private land owners. www.savethefoodtrucks.com provides a place for people to go to voice their opinion and get more information on this great industry.
Founding Members: Dan & Jane Iehl and Adam Dragotta
Twitter: @SaveFoodTrucks

ABOUT FOOD TRUCK TWEET-UP
MISSION:
Food Truck Tweet-up is simply a way for people with a love of Gourmet Food Trucks to get together and put a face to a tweet. The overall purpose it to help build a solid family oriented community of like minded Gourmet Food Trucks lovers.
Founding Members: Dan & Jane Iehl, Jason Iehl and Kim Nelson
Twitter: @FoodTrkTweetup

CONTACT
Dan Iehl
E-Mail: dan@savethefoodtrucks.com
Mobile: 714-625-0199


#  #  #

Saturday, September 25, 2010

PRESS RELEASE - Save The Food Trucks & Food Truck Tweet-up Join Forces at Long Beach Street Food Fest Oct. 9, 2010

FOR IMMEDIATE RELEASE:
Contact: Dan Iehl
Phone: 714-625-0199
Twitter: @SaveFoodTrucks

September 25, 2010

SAVE THE FOOD TRUCKS AND FOOD TRUCK TWEET-UP JOIN FORCES 
AT LONG BEACH STREET FOOD FEST OCTOBER 9, 2010

Long Beach, Calif., September 25, 2010 – Save the Food Trucks is joining forces with Food Truck Tweet-up on October 9, 2010 at the Long Beach Street Food Festival. They will have a table setup for anyone that is interested in more information on the challenges and successes of the Gourmet Food Truck phenomenon. The meeting place will also be a great place for @twitter and Facebook fans to meet their friends face to face. People interact all day via social media and this will give people a chance to put a face with the tweet.
During the event there will be guest Gourmet Food Truck owner/operators on hand to answer questions, take pictures and meet their customers. The list of owners and times will be published prior to the event.
For more information on the Long Beach Street Food Festival, please visit www.lbstreetfoodfest.com and www.twitter.com/lbstreetfood.

ABOUT SAVE THE FOOD TRUCKS
MISSION:
Save The Food Trucks was launched to publicize the great things Gourmet Food Trucks do for the community, charities and redevelopment of downtown locations in cities across the country. Its also a place to call out the challenges that face food trucks from politicians, developers and private land owners. www.savethefoodtrucks.com provides a place for people to go to voice their opinion and get more information on this great industry. 
Twitter: @SaveFoodTrucks

ABOUT FOOD TRUCK TWEET-UP
MISSION:
Food Truck Tweet-up is simply a way for people with a love of Gourmet Food Trucks to get together and put a face to a tweet. The overall purpose it to help build a solid family oriented community of like minded Gourmet Food Trucks lovers.
Twitter: @FoodTrkTweetup

CONTACT
Dan Iehl
Mobile: 714-625-0199
#  #  #

Friday, September 24, 2010

City of Santa Monica Buckles Under Pressure

Thanks to the efforts of the Southern California Mobile Food Vendors Association the City of Santa Monica has stopped enforcing the 30 minute parking rule for Gourmet Food Trucks.

Read the story in the Santa Monica Daily Press

Please send stories to BeHeard@savethefoodtrucks.com

Dan Iehl
@SaveFoodTrucks
@GourmetFoodTrk

Monday, September 13, 2010

Museum Square (Miracle Mile) vs. The Food Trucks: A Ballet

After you watch this short video you decide who is playing fair. The city and Museum Square or the Gourmet Food Trucks.

So if LaBonge and Paul Koretz say parking meters are to force turn over in parking how is Museum Square helping? "Whats good for the goose should be good for the gander"

You need to speak out, here in comments or via email at BeHeard@savethefoodtrucks.com and I will post your comments anonymous if you want.

I say lets make a statement in November vote out LaBonge and Paul Koretz.


Say no to government favoritism and special favors.


This video was created by: FoodTruckBallet's Channel


Saturday, September 11, 2010

The Poll is Closed - Poll Results

The Poll is Closed - Poll Results by: Dan Iehl

Recently we posted a question and asked you to give your opinion via a simple poll.
The results are below.
Over half of you that voted think that City politics are the biggest challenge to the Gourmet Food Trucks. I believe there are two big challenges ahead. One is the ever present city officials with their agendas the other is corporate restaurants and impending invasion of trucks.

Please email BeHeard@savethefoodtrucks.com with your suggestions for the next poll.

What do you think is the biggest challenge to todays Gourmet Food Trucks?
Local city politics?
  28 (57%)
Suitable locations?
  12 (24%)
Big chain restaurants?
    5 (10%)
Over saturation?
    2 (4%)
Understanding social media?
    2 (4%)

Tuesday, September 7, 2010

Let Your Voice Be Heard

Take a look at how simple yet powerful a letter/email to your elected officials can be. One letter, it starts the ball rolling. Use this short but effective "win win" as a template or example for your letter/email to your local politicians.


Politicians are at your mercy to keep their jobs,  like all of us, they need to work to provide for their families. They need to support what the people want, and what is good for the city.

To the honorable Council of Fullerton,


I am a long time resident of Fullerton, who votes and pays my taxes. In addition, I am a government employee so I understand why we have rules and policies to follow in a city.


I recently learned that our wonderful City has imposed a 10 pm curfew for Gourmet Trucks.


You allow bars to stay open until the late hours, and these bars promote drinking (which promotes disorderly conduct).  In addition, you allow tattoo parlors to stay open late. While I have nothing against tattoos, I do feel that they attract a non family oriented clientele more than a Gourmet truck would.


Gourmet trucks are affordable.  I feel that this encourages families to come out after an evening at the movies or after a high school football game and still stay in Fullerton.


Could Gourmet Trucks be allowed to stay late on weekends?  Can the trucks promote themselves perhaps in a certain part of Fullerton, away from the downtown area?  Maybe near the Lemon/ Orangethorpe area, near the Fullerton College or by North Justice Center?


I'd like to see Fullerton embrace the Gourmet trucks, not hinder them.
Thank you very much for your attention to this.


Respectfully yours,
Michelle

Monday, September 6, 2010

Santa Monica Museums - Food Trucks Controversy

A Santa Monica museum’s invitation to food trucks has some local eateries circling their wagons.


The Los Angeles Business Journal published an article August 30, 2010 that covers the controversy between Gourmet Food Trucks (GFT), local restaurants and the California Heritage Museum.


The California Heritage museum, in and effort to raise donations has offered-up their parking lot to host a once a week GFT court.  September 14th will be the first night.  Naturally, they are getting some push back from local restaurants. 


Let's all show support for the museum, and the Food Trucks.  We might just discover some great new places, and  come back to Santa Monica regularly to shop, dine, and have a good time.


Read the article, and judge for yourself. Provide your opinion in the comment section below.

"Click" to Read the LA Business Journal Article

Single Working Mom on a Budget

I work in Beverly hills and don't always have the time or money to eat at the cafes. Thankfully for working single moms like me on a budget we have the gourmet food truck. They're delicious,  clean and convenient. I think the politicians should stop trying to control every bit of our lives and existence. We have a right to enjoy great food, great prices at convenient locations.


via: Monica Carrillo

Please send your story or point of view via email.
Dan
dan@savethefoodtrucks.com

Sunday, September 5, 2010

Food Trucks and Public Space

Matthew Geller, September 2010

Street food vending precedes restaurants by centuries. As far back as Ancient Rome, merchants served the public by selling "street food" in marketplaces, sporting venues, fairs and other large gatherings. In the late 1700s, France saw the fall of the aristocracy, which minimized the royal rights of the guilds (confectioners, rotisseurs, butchers) that had had control over certain foods since the middle ages. Many of the guild members sold food in open air marketplaces. Back in those days restaurants were opposed vigorously by the guilds, who thought that allowing patrons to sit down and eat food in the same place where it was being sold was unfair. The modern restaurant industry was born out of the public's demand for choice and the emergence of jobless cooks who had previously served the aristocracy. The guild opposition proved to be no match for public demand.


Los Angeles is no stranger to street food or food trucks, but the new gourmet food truck trend is popularizing a historically low profile industry. Much like the food guilds of post revolutionary France, restauranteurs today are wary of the fresh competition these new trucks present. Los Angeles consumers, however, are happy about the array of new choices, as well as the reasonable prices. Lower costs of operation have allowed the trucks to introduce higher-cost items such as duck confit and truffle-infused whatevers to a larger audience.
Emerging trends that affect local businesses are sometimes met with reactionary calls for regulations from municipal governments. Paradigm shifts in any industry spark debate about fair competition, safety, and public need. Currently, the City of Los Angeles is debating new food truck regulations meant to curb deleterious parking impacts that are supposedly affecting areas of the city where these new trucks operate. These shortsighded measures ignore the less-obvious but nonetheless positive effects of food trucks on parking, traffic and transportation throughout Los Angeles.


Food trucks are often drawn to areas that have large lunchtime populations but that are underserved by sit-down restaurants. The gourmet trucks present seemingly endless options--including Korean, Indian, Jewish deli, organic, and various fusions of these and more--and this fuels the public's demand for them.
The aforementioned regulations are supposedly being sought because the trucks are taking up valuable parking. The rationale behind the regulations is the City's attempt to keep parking meters open and clear for the benefit of the public. This action begs the question: What is the best use of a public parking space?
Councilman LaBonge correctly asserts that parking meters were established to create turnover in business districts and so give more access to parking to the buying public. However, meters were introduced in the 1950s, and starting in 1972 the City of Los Angeles required all new businesses to provide their own parking. This was done so that public parking remained available to teh public and did not end up reserved for the sole use of business owners who happened to be located near public parking spaces.

To read the rest of the article go to "Food Trucks and Public Space"

Matthew Geller is CEO of the Southern California Mobile Food Vendors' Association
Photos by Richard Risemberg

Building a Gourmet Food Truck "From Shell to Sell"

Recently I was lucky enough to spend some time at Wyss Catering Truck Manufacturing. One of the companies that has found a new group of customers. These customers are gourmet chefs, new culinary school graduates and entrepreneurs wanting to share their passion for foods of all kinds.

The featured truck is owned and operated by Claudia of Chunk-n-Chip. She was nice enough to let us photograph the truck being built and painted prior to the official launch August 28, 2010. The truck launched at the first OC Foodie Fest. The event was held at the Honda Center Anaheim, CA.

The Chunk-n-Chip Boo-Yah Truck is available for special events, festivals, catering and private events.

The truck was custom painted by Tike Jay One a local artist in Los Angeles, CA. Web Site




If your interested in building a truck of your own send me an email and we can certainly help.

Original article was posted on GourmetFoodTrk.com and written by Dan @GourmetFoodTrk

Saturday, September 4, 2010

One Persons Point of View - Whats Yours?

I sent out some tweets looking for feedback from the public. This email is a very good representation of the overall public opinion (so far). We will publish all sides in this blog.
Please email me.
Dan
dan@savethefoodtrucks.com
@SaveFoodTrucks

Dear "Save The Food Trucks",
I truly do not understand why the politicians need to get involved in banning or controlling the Gourmet Food trucks in Los Angeles or Orange County.  Isn't that what the Health Department has to do?

A Gourmet Food truck is no different than the hot dog carts you see in front of City Hall or on the street corners.  They qualified for a permit, and they are not intimidating anyone into buying their food.  These trucks are also no different than the catering trucks you see parked at construction sites.  Well, there is a difference, the quality of a Gourmet truck is far superior. Its the same restaurant quality as a 4 star hotel, but a fraction of the price.

Perhaps that is the reason the politicians are stepping in?  They are being bullied by the restaurants that the Gourmet Trucks are taking away from their business?.... Seriously??? Any decent restaurant would not feel a "truck" would take away from their business.  If the food and quality were good, people will continue to patronize a restaurant, and no food truck (no matter how gourmet) will attract or lure customers away from them.

The Gourmet Trucks are now getting a reputation that they ARE as good as a restaurant, and more people are realizing that a Gourmet Truck is not a fad.  You can see from the long lines that people are willing to wait up to an hour for "truck" food because the food is fresh, is cooked to order, and it is affordable.

Politicians should support what the people want... and that should make the Gourmet Truck situation a "win-win".  

As a registered voter and a government employee, I hope that my voice is heard to "Save the Gourmet Trucks".

Respectfully yours,
Michelle from Anaheim
Twitter @callmemochelle

Saturday, August 28, 2010

Los Angeles Food Truck Wars

Many of you have heard about the ongoing controversy between the Miracle Mile Restaurants and City Councilman Tom Labonge and the new wave of Gourmet Food Trucks in LA. This link will take you to the KABC Talk Radio article with all the details.


Picture courtesy of KABC Talk Radio


You make your own decisions. Regardless exercise your right of free speech and let the elected officials in your city know your feelings.  You can shape the thoughts of your elected officials after all you hired them you can fire them. There is nothing that gets elected officials attention more than hearing from the people that give them money for their campaign, second is the people that vote for them.

Don't sit back and let the politicians decide where you can eat.

Dan Iehl
@SaveFoodTrucks
Email